Investing in Cycling is good for New Zealand
Good for Aoteroa!
Picture this, rush hour in New Zealand - cars lining up on motorways, exhaust fumes hanging in the air, and frustrated commuters stuck in gridlock. Now, picture a different scene: quiet streets, fresh air, and people breezing past traffic on bikes, arriving at work energized and ready for the day. Encouraging more New Zealanders to cycle to work isn’t just about reducing congestion; it’s a move that benefits individuals, businesses, and the economy.
The Case for Cycling Investment
Cycling is already proving its worth in cities worldwide. Governments in countries like France, the UK, and Denmark have introduced financial incentives for cycling, with results showing reduced congestion, lower emissions, and healthier populations. New Zealand’s efforts, while growing, still have significant untapped potential.
A 2022 study from The Conversation highlights that investing in cycling infrastructure can deliver incredible returns. According to the research, every dollar spent on walking and cycling infrastructure creates benefits worth approximately $2.20 to $8.00 in reduced healthcare costs, lower traffic congestion, and environmental improvements. This is a staggering payoff when compared to the long-term costs of maintaining car-dependent transport systems.
Yet, some still view cycling investments with skepticism, worrying about the costs of new bike lanes or reduced space for cars. However, as the article notes, the evidence is clear: cycling infrastructure benefits everyone, not just those on bikes. Safer streets, reduced air pollution, and healthier communities make cities more livable for all.
The Road Ahead
Investing in cycling - whether through infrastructure or programs like WorkRide, isn’t just about addressing today’s challenges. It’s about building a cleaner, healthier, and more equitable future for New Zealand. The evidence is clear, the benefits of spending money on cycling initiatives extends far beyond the individual rider. From reducing healthcare costs to improving air quality and reducing congestion, every dollar invested pays dividends across society.
How WorkRide is Making Cycling Accessible
WorkRide are New Zealand' s ride to work benefits provider and empower more kiwis to cycle through their programme with a cost offset on new bikes of 32-63%. With over 1000 businesses and 230 retail partners nationwide, WorkRide strengthens local economies and promotes sustainable transport. It’s a win-win for New Zealanders!
Why Cycling Works for New Zealand
New Zealand’s urban centers are ripe for a cycling revolution. With compact city designs, an outdoor-loving culture, and the growing popularity of e-bikes, the transition to biking as a primary commuting method is entirely achievable. However, there are still barriers - upfront costs of bikes, limited infrastructure, and safety concerns.
Cycling can also help alleviate issues like rising fuel costs, which disproportionately impact lower-income households. By providing affordable, sustainable commuting options, cycling addresses both financial and environmental concerns.
Ready to Save with workride?
If you’re a business leader ready to support your team or an employee looking for a healthier, more affordable commute then look no further than Workride.
Start your Workride journey for free today!
Click the link below and complete the form to receive a free information pack.